Eire's in the Holiday Spirit!

This past weekend I was looking at emails and ran across a video of a man walking up to people on the street and asking them for a hug. I have included the short video below, but you will see every person he encountered on the street walked out of their way way to get around him. The video then cut to a shot of the same man asking to hug a homeless person. Each homeless person he encountered gladly hugged him back. At first I didn’t think much of the video but later that afternoon I was laying around the house not doing anything in particular.

I am part of a parish teen group and each year at Christmas we participate in an annual Christmas Carol and Gift Exchange with a group of developmentally challenged women from St. Mary of Providence, www.smopchicago.org.

I just didn’t feel like getting off the couch, but I ended up driving down to the facility located on the Northwest side of the city. Each year I supply the Santa outfit for one of the teen boys to wear and hand out the gifts. This year I forgot the beard, belt and boots and as I arrived the teens said that I had to wear the outfit because I was the only one with a grey beard – I fit the part.

Well, as I walked out into the gym I had over 90 woman wanting to see me. Some talked very softly about what they wanted, a couple dropped off letters, but every person came up to me and hugged me. I was grinning from ear to ear. What a gift! And just hours before I was acting like those people in the video not wanting to engage. A simple smile or a simple hug is such any easy thing to do and that small act gives so much joy to those giving – and those receiving – the HUG. 

As you can tell from the photos I had a great afternoon. What a great way to get into the Christmas season!

Change is definitely good!

After 18 years in our River North office space, we moved one block to our new River North office space.  One block didn’t seem like a big move, but it felt like we moved cross-country.  It wasn’t so much the packing, although we had way too much paper in every drawer we opened, but it was all the changes that come along with a new space and address.  The end result was definitely worth it.

We’re settled into a brand new space with everything bright and shiny, and all new equipment.  Our team worked really hard to make the change happen, and we all love the new space.  I guess our enthusiasm was contagious because we’ve been busier than we were before the move.  The changes made us re-evaluate how we work, how much paper we use (our biggest learning), and how we interact now that our work space is smaller and we’re all “closer” than ever before.

  

I have to say that I was reluctant to move and to change anything about how we were doing business – we were comfortable.  But, what I recognized is that the best way to make new things happen, and to generate new business and new ways of thinking about how we do business, is to change.  We started by changing our environment, and along the way, changed how we were viewing generating new business from both current and prospective clients.

Clients want to do business with teams who are current, motivated and feeling great about themselves and their agency.  It reflects in the work we do, and we all benefit in the end.  So, just when you think that making that change is too much work and not necessary…think again.  Our lives and the marketplace are moving more rapidly every day, and to keep up, we have to move faster.  This often involves change…and, it’s good!

One of my favorite quotes on change…”If we don’t change, we don’t grow.  If we don’t grow, we are not really living.” – Gail Sheehy

A Conversation...

...is an art that we cannot let slip away as we become more and more dependent on technology.  I know that it is easier and quicker to send an email or text to get your message or question to someone.  But, with clients and team members, you can't under estimate the power of meeting in person and really having a conversation.

I don't mean a transactional dialogue where you're just exchanging facts.  I mean a real conversation where you are listening (not looking at your smartphone or checking email on your laptop) and participating.  It's amazing how much trust and understanding is built when you are able to look someone in the eye, read their body language and actually hear the words being said as they're intended.  I think that more problems and conflicts could be avoided if we just took the time to walk over to talk with a team member - try and solve the problem together instead of just pushing your own views back and forth in writing.  When taking feedback from a client, it's so much better to understand the context behind their changes or to hear why they are satisfied or dissatisfied.  Not every situation warrants an in-person meeting.  Sometimes a phone call can be just as effective.  And, in many instances, email can be the best choice for communicating if the information being shared is mutually understood.

The 'art' is knowing when this just isn't enough.  It's knowing when it's necessary to take the time to have a conversation...be ready to listen (whether the news is good or bad or just information you need to perform better).  Be ready to participate (honestly and authentically).  Be ready to problem solve and own decisions.

Technology advances with computers and smartphones make it almost a requirement to be available at all times.  And, it's an expectation that you'll reply right away.  What the technologies don't offer is a 'stop and think' button so that we are thoughtful and smart about replies; considerate of how the message comes through to the recipient; able to give us a clue that it's time for a conversation. 

I feel so much more connected to clients, co-workers, family and friends after we spend time together.  The better you know a person, the stronger your relationship, and the quicker you can resolve a problem or come up with a great idea together.  Make real connections...not just clicking buttons on social media.  Take the extra time to have a conversation.  It's worth it.

Tradition

The 4th of July is one of my favorite holidays. Not because I’m such a big patriot (although I certainly appreciate the benefits of being an American), but because it’s a chance for me to participate in some long-standing family traditions and catch up with family members – many of whom I don’t see the rest of the year.

I am blessed to come from a large extended family. With over 25 first cousins, almost all of whom have children (and grandchildren) of their own, family get-togethers can quickly become overwhelming. But every year around the 4th of July, we have a family reunion at the lake where my grandfather bought land and built a cabin over 60 years ago. The 4th of July reunion began 40 years ago and has continued with only a few alterations, to this day.  The day starts with games – musical chairs, cherry spitting, watermelon eating. Prizes are awarded for winners (this year the prizes were strings of brightly colored beads which I saw on kids the rest of the week!). A potluck dinner follows, which always includes the same standards: roast beef, twice baked cheesy potatoes, green salad, and fruit salad with cookies and brownies for dessert. The day of the celebrations, the kitchen in every house is busy chopping, sautéing, baking, mixing to prepare their portion of the meal.

Finally, there is the talent show. It’s usually about an hour long, not because we have so much talent in the family; but rather, because we “think” we have so much talent! There are toddlers shaking rattles, young boys swinging swords along to music, singing (usually the truly talented), playing of musical instruments, and even some tumbling and gymnastics. We’ve had magic shows, made up songs, and skits. It’s a lot of fun and one of the best parts of the day. My favorite act this year was a 2 ½ year old boy singing “This Land is Your Land” and strumming a full size guitar along to the beat.

The best part of the tradition, for me, is the comfort that comes with knowing exactly what to expect – the same games, same meal, even same songs at the talent show. Yet each year I also delight in the new things, like seeing my niece play musical chairs and almost win. Or having my son in the talent show for the first time ever. And throughout the entire weekend, I get the opportunity for conversations with some of the most amazing and interesting people I know. One of my cousins told me about work she’s involved in to bring basic medical care to remote villages throughout Africa. Another one spoke about her decision to maintain a gluten-free diet and how it’s positively impacting her health. With yet another relative, I talked about the state of the economy and the world of marketing agencies.

Coming back from this trip each year, I feel relaxed, refreshed, and ready to tackle my work and get back to the real world with a new perspective. I can’t wait for next year.

If at first you don’t succeed…

My 10-month old son is learning how to do many things these days. He’s crawling like crazy, and now learning how to pull himself up to standing by holding on to a chair leg, the couch, a table, my leg. He’s listening hard to noises we make, and learning how to say them himself (they’re not complicated noises obviously… consonant noises like da-da and ga-ga and the ever-popular raspberry noise!). One day a couple weeks ago I watched him attempt to stand using the dining room table and chair. He worked on this for about 20 minutes before he got tired or distracted.  For every time he successfully stood up, he attempted and fell at least twice. The next day, he was at it again. Now, he’s a pro and can pull himself up using only one hand.

As I have been watching him, I’m amazed by his perseverance. Where does a tiny child get the urge and desire to try and try again? Of course, he gets frustrated. Of course, he falls and hits his head, or knee, or fingers. But after he cries for a minute, he usually gets right up and tries it again.

As adults, we tend to not be as resilient as children. While we’ve all heard the adage, “If at first you don’t succeed, try and try again”, how many of us have really done this lately? We tend to get complacent, expecting that things will go our way without much effort. If I run a meeting that doesn’t go well, present a plan that falls flat, or pitch our services to a new business prospect who chooses someone else, I’m disheartened and disappointed, and sometimes feel like I will never succeed.

Mostly, though, I’m thinking about the failure from every angle. What should I have done instead to achieve success?  Should I have prepared differently? Been more creative in my approach to the problem? Talked to others to get more information before beginning? How can I change my work so it’s better the next time?

And then, I pick myself up, dust myself off, and get ready to do it all over again the next time, learning from my son in the process.

New Year. New Energy.

Leo Burnett "When to take my name off the door" from Lobo on Vimeo.

I had read this speech a number of years ago, it is the speech Leo Burnett gave himself in December of 1967 announcing his retirement. Some pretty lofty goals and probably not even achievable today, but a great way to re-energize at the beginning of a new year. Oh, and the animation is pretty darn cute, too.

Inspirational Energy!

Recently, I attended two conferences that inspired me and got me thinking differently about the work I do every day here at Eire.

The first was ComEd’s Energy Efficiency Expo in early September. The purpose of the Expo was to educate businesses in the ComEd service territory about energy efficiency and incentive programs available for businesses that implement energy efficiency measures. This year the Expo was also sponsored by Nicor Gas, People’s Gas and North Shore Gas. It was inspiring to get a chance to talk to some of the businesses that are taking advantage of the incentive programs available – overwhelmingly, they seem excited about the programs and interested in learning how to better take advantage of the incentives available. The keynote speaker was fascinating. David Goldstein with the Natural Resources Defense Council spoke about how energy efficiency can be used to address the current economic troubles. He gave several examples of how the current recession could have been avoided or could be resolved by implementing energy efficiency measures. It was hopeful, and provided suggestions of things that could be done today to improve the economy. His ideas were a ray of sunlight in what seems to be daily gloomy economic news.

The second conference I attended was the Entrepreneurial Women’s Conference, sponsored by the Women’s Business Development Center. It’s the 25th anniversary of the center’s founding, and several of the speakers told stories about challenges they experienced when they first started their women-owned business, including being told they were working in a “man’s world” and they should go back to where they belong, taking notes and making coffee. The keynote speaker was new Chicago Mayor Rahm Emanuel. He talked about his three big initiatives for the City of Chicago: better schools, safer streets, and an environment where businesses can thrive. He applauded all the women in the audience who were working on growing their businesses in Chicago.

What do these two events have in common? At both events, I was surrounded by people who are enthusiastic about their work and motivated to succeed. They chose to spend their day at an event to help them improve their business, or just provide encouragement to continue on the path they are going. I left both events feeling rejuvenated and excited to continue working with clients, developing strategies, and building on successes in my daily work.