Generating Loyal Customers in 2014

Are you considering ways to increase loyalty and engage your customer base in 2014?  At Eire Direct, we support our clients by developing loyalty strategies with retention programs, communications strategies, and technology solutions to keep their brands and products top-of-mind (and top-of-wallet).  We came across a great article in Direct Marketing News with their outlook on ways that marketers and brands will address customer engagement and loyalty in 2014.

Our summary of the four take-aways from the article:

1. Focus less on gathering personalized contact data and more on analyzing customer behavioral data.

2. Using data, understand what matters most to your customers and analyze the ROI of your marketing efforts across the engagement spectrum rather than on a campaign basis.

3. Don’t try to integrate every mobile technology solution. Identify which solutions make the most sense based upon your consumer target.

4. If it makes sense, integrate mobile payment and loyalty as part of your engagement strategy.

To read the full article, click here.

Quick Tip

 

The other day I was coming to work on the el and saw these ads. It’s an interesting idea for an advertising campaign. On the surface, it seems like an obvious hint. Kind of like your mom telling you to zip your coat on those wintery cold days as a child. But the creative graphics make this simple message more eye-catching. I know there are lots of people who don’t like the look of CFLs, but I was browsing the aisle of my neighborhood home improvement store and was surprised to see CFLs that have a bulb around them so you can’t see the curly-cue. I picked up a couple of these for my dining room table overhead light. I also have been using them in other rooms for about 2 years, and have yet to replace one. Meanwhile, my remaining incandescent bulbs keep burning out.  And, my Christmas tree is filled with LEDs for the first time ever. While the colors have improved, they still aren’t as warm as incandescent lights, but I feel like it’s a worthwhile swap since I’m saving on my electric bill, and helping the future of the planet!

For more energy saving tips, take a look at ComEd's Energy Saving Tips.