Generating Loyal Customers in 2014

Are you considering ways to increase loyalty and engage your customer base in 2014?  At Eire Direct, we support our clients by developing loyalty strategies with retention programs, communications strategies, and technology solutions to keep their brands and products top-of-mind (and top-of-wallet).  We came across a great article in Direct Marketing News with their outlook on ways that marketers and brands will address customer engagement and loyalty in 2014.

Our summary of the four take-aways from the article:

1. Focus less on gathering personalized contact data and more on analyzing customer behavioral data.

2. Using data, understand what matters most to your customers and analyze the ROI of your marketing efforts across the engagement spectrum rather than on a campaign basis.

3. Don’t try to integrate every mobile technology solution. Identify which solutions make the most sense based upon your consumer target.

4. If it makes sense, integrate mobile payment and loyalty as part of your engagement strategy.

To read the full article, click here.