Monday, March 12, 2012

The Right Combination

 


One of the most enjoyable aspects of being a designer is having the opportunity to create and work with different color palettes. The majority of our clients have style guides, with specific primary, secondary, and sometimes tertiary color schemes used in different combinations to reinforce their brand.

Occasionally we will have the welcome challenge of having to generate a color palette or scheme for a new branding or collateral project. I love working with color and I especially love finding different color combinations that compliant each other and might also be visually surprising when their unique relationship works.



Years ago I came across a website that created color palettes from an image uploaded to the system. I thought it was so cool to see what colors and accents the generator picked out of any given image. Whether you're designing marketing creative, or just trying to pick out some new accent pillows for your living room, playing around with a palette generator might be a unique and fun way to get some inspiration.



When I did a search to see if I could find the site again, I noticed there are many sites doing this now. There's also a website that will take the color codes from a palette generator and turn them into commercial paint color codes!

I used Color Explorer to create mine, but click here for a list of palette generators. Have fun exploring!

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