Facebook CTAs Available

Successful brands on Facebook have specific and measureable goals tied to their Facebook page. To help businesses reach their objectives and measure goals, Facebook recently introduced the “call-to-action” feature. The valuable new tool was created to help businesses fulfill their most important objectives through their Facebook presence. The seven call-to-actions available include:

1. Book Now
This button allows users to conveniently book an appointment, make reservations or buy tickets without having to leave the page.  

2. Contact Us
Feature that gives users the choice to contact the business via email, phone or by filling out a contact form. This button can also be used to direct users to the business’ website to increase traffic and clicks.

3. Shop Now
This button is available for any business with an online store. The Shop Now button can take users to new product releases and expose them to any available deals or promotions.

4. Watch Video
Videos allow businesses to educate users about their brand or drive users to a specific campaign video.

5. Play Game
Businesses in the gaming industry can use this feature to give users the opportunity to play free demos, and feature new releases. Users can also be directed to the business’ iTunes pages where they can view more details and purchase the game.

6. Use App
The Use App feature helps businesses with apps promote and increase downloads. The fast-food chain restaurant, Taco Bell, used the feature to drive users to their website where they received instructions on how to download the app to their mobile device.

7. Sign Up
This button makes it easy for users to sign up email lists, webinars or register for events.

Businesses can implement the available call-to-action buttons to fulfill their set objectives, but it’s important to choose wisely. A CTA should connect with the current communications being used on the business’ page and enhance the overall user experience. The infographic below highlights the popularity of buttons and specifies which buttons are most popular based on industry.

Facebook’s call-to-action buttons were launched earlier this year to U.S. users and are scheduled to be available globally by the end of 2015.