This past week I attended an Open House at one of our preferred vendors and went to a seminar given by Marcia Sapien, a 35 year veteran of the USPS. Not everyone finds mail as exciting as I do but maybe some of these new offerings will at least spark your interest or give you some ideas to enhance your next direct mail package.
USPS QR Code Promotion for Postage Savings
The USPS is running a special promotion to entice mailers to test mobile barcodes on their direct mail. The ultimate goal is to build awareness of mobile technology and demonstrate to mailers how mobile barcodes can increase the value of mail. The program runs from July 1, 2012 through August 31, 2012 and is available for First Class, Standard and Non-Profit Mailers who incorporate a two-dimensional barcode either on the face or inside every piece in the mailing that is designed to direct the user to a promotional website. Mailers will receive an upfront 2% discount on postage for mailings that meet the program requirements. There is a possibility that this promotion will also run in November and December of this year. I will let you know if this promotion gets approved.
Every Door Direct Mail
With Every Door Direct Mail® service from the U.S. Postal Service®, you can reach the market that matters most to your business: nearby neighborhoods. Postage is as low as 14.5¢ per piece – and you don't even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day's mail to every address.
Picture Permit Imprint Indicia
Mailers are now able to use the indicia area of their mail pieces — prime real estate — to advertise their brands — thereby attracting more attention and potentially improving the reading rate of their mail pieces. USPS has established requirements for embedding logos, trademarks, pictures or other images into the indicia. Mailers will have to submit sample mail pieces for USPS review and approval before implementation.