By now, most everyone has heard of Pinterest and the phrase “Oh, I found this on Pinterest” is becoming as popular as “I saw on Facebook…”. It’s hard to believe that Pinterest was actually launched almost two years ago, but it wasn’t until the last six months that it started getting noticed. According to an article on cnn.com, unique visitors to the site grew 400% from September to December 2011 (I was one of those unique visitors during that time, and have since turned many of my friends on to the site).
I will admit that at first, I didn’t understand the hype or the concept, but now, I love Pinterest. I wonder what I did with all of my time on the weekends before I was baking and crafting things that I’ve found on the site. Pinterest is an online network of virtual pinboards. Pinboards can be created by “pinning” images you’ve found on the web to your Pinterest account or by browsing other users’ pinboards and re-pinning items that are interesting to you.
At a New Year’s Eve party at my house, the food table was covered in multiple Pinterest recipes (brought by different guests), and my centerpiece on the table was designed from an idea I saw on Pinterest. I recently got engaged, and I’m not sure how people planned weddings before Pinterest. I visit the site at least once a day to get ideas on colors, flowers, bridesmaid dresses, menus – you name it, someone has pinned it.
I wonder how Pinterest will hold up in the future with so many social networking sites out there – will it become a Facebook with extreme staying power? Or will it be one of those sites that someone mentions in a few years that you think “oh yeah, I vaguely remember when that was popular”? For me, I hope it’s the later, because I just cannot get enough of it.
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