4-Color Digital Printing Just Took a Giant Leap Forward

Study after study shows that personalization and 4-color printing will improve quality and response of your print communications. In the “old days,” technology limited how cost-effective 4-color personalized printing could be for longer run applications like direct mail and other customized communications. Now things are a whole lot easier—and a whole lot more colorful.

With new roll-fed inkjet digital printers, high-run, complex, four-color variable printing is a very doable thing.

Multiple messaging. Tons of versions. Oodles of 4-color images, graphics and type. Different brands. Nothing is beyond the realm of possibility. Here are just a few ways the new capability will bring value to your organization:

• Increase response on direct mail by adding 4-color graphics/highlights
• Flexible graphics and message management
• Quicker time to market than traditional workflows
• No pre-printed web rolls to inventory and manage
• Co-mingle small runs with large runs for manufacturing and postage efficiencies – not to mention environmental friendliness

Whatever your area of focus, it can benefit from high-powered customized 4-color communications. For more information, check out the Canon Océ ColorStream 3500.